Current Position
Nikita Sachdev is Founder and CEO of Luna PR, a communications agency serving blockchain, cryptocurrency, fintech and other emerging-technology businesses. Its current team page confirms her role and identifies Dubai as the headquarters and principal team location. The United Arab Emirates classification reflects this operational base of the agency she leads, not a claim about citizenship or private residence.
Background & Biography
Sachdev’s WebX biography describes the launch of Luna Management in Singapore in 2015 and work with Huobi, now HTX, in 2017. After leaving the earlier venture, she founded Luna PR. Her career moved from talent and production work into communications for digital-asset businesses. Historical founding and career details are distinguished from the agency’s current leadership and office descriptions.
Notable Contributions
Sachdev has helped develop communications and media initiatives around blockchain businesses. Her company biography and WebX profile describe co-producing and hosting On the Chain, a CNBC Arabia program focused on Web3. Luna PR provides public relations, content and marketing services for clients in the sector. These commercial activities are relevant to how digital-asset projects communicate, but they do not establish the quality or safety of the products being promoted.
Why Katharos.ai Is Following Them
Katharos.ai follows Sachdev because communications intermediaries influence how technical ideas and company claims reach broader audiences. Her work provides a view into the relationship between digital-asset businesses, media and public understanding. Coverage will distinguish paid client representation and promotional messaging from independent reporting and verified operational evidence.
Areas to Follow
Areas to follow include disclosure practices, financial communications, executive messaging and the treatment of technical claims in public-facing campaigns. New media formats and events can broaden access to information, but audience size is not a substitute for accuracy. Katharos.ai will assess specific published work without adopting promotional claims about influence, reach or commercial success.
Reporting Scope
This profile covers public professional activity, not private identity or personal life. Company milestones are not attributed to Sachdev alone. Source attribution is not an endorsement, investment recommendation or Katharos.ai guarantee of every source’s authenticity. The agency’s current founder/CEO role and Dubai operating base were checked on 21 October 2026.
Sources for Further Reading
WebX 2025: Nikita Sachdev biography and portrait — https://2025.webx-asia.com/tokyo/speaker/256
Luna PR: Leadership, offices and company background — https://www.lunapr.com/about
Luna PR: Communications services — https://www.lunapr.com/